Screen Design

Visual Gathering

Field Research

Philosophy design and motif

Blue colour

• mixing lime and natural blue dye
• effective in tropical whether and absorb moisture and cooled the house

Stained glass

• yellow - rich/money
• pineapple shape - to get lot of money
• blue - wisdom

Timber Filigree

• separated the foyer and inside courtyard
• separated man and woman
• woman not allowed in foyer

Bamboo clay

• sign of everlasting

Pillar

• metal but painted to look like wood - cheated god -require to balance feng shui
• metal more stronger than wood

Gully trap ( inner courtyard )

• coin shape - prosperity to owner

Ornamental design

• broken pottery called Chien Nien
• beam - opera puppet -happiness, sadness, horror

Fence

• coin - prosperity

Precedent Studies

Inside Blue Mansion

http://www.arqnp.com/

http://agencynet.com/

This is a very impressive portfolio, made by AgencyNet Interactive. The site acts as an interactive office floor, each room containing information.

http://www.helpthehoneybees.com

This is a fun and interactive marketing portal from Haagen-Dazs.

http://www.nakedcomms.com/

The portfolio of Naked, this site is very inspirational as it takes on the 3D environment of a house.

Mind Maps

Proposal and concept pitch

Topic :

Penang "Culture and Heritage" : Heritage Building , Architecture and Environment.

The Cheong Fatt Tze (Blue Mansion)

Concept : The message and metaphor :

To show the aesthetic of architecture of the mansion and the same time learn about design philosophy and motif. To know why the building made that way.

Target Audience:

Teenager from age 16 - 25 years old

expose to young generation about :

-the heritage building

-know the aesthetic about heritage building

-to appreciate the heritage building

Gantt chart and timeline:

Assignment 2

Task:

to design and develop an interactive Information Design Application.

Topic:

Penang "Culture and Heritage" : Heritage Building, Architecture and Environment.

-Building with architectural significance and historical value worth to be considered for preservation and conservation

Heritage building:

Cheong Fatt Tze Mansion (Blue Mansion)